At a stage like this, every small mistake has a big impact, and every big achievement has a small contribution to restore your brand name. Going from the most-preferred to almost forgotten, Nokia has come a long way.
Does indestructible mean everlasting?
One of the reasons why Nokia overshadowed every other brand that co-existed with it (heck I don’t even remember any), was durability. Best quality hardware that was near-indestructible. Yet the brand almost perished. So what lesson did they (and we) learn? That confidence is good, but arrogance isn’t.
And that’s exactly what Nokia realised, albeit a little late in the day. As this arrogance soon turned to ignorance, missing the changing market trends and customers’ expectations, it gave way to a Korean plastic giant, dominating the mobile industry along with Android in the driver’s seat.
But what plunges it back in the spotlight? What makes me write about a near-dead brand that was once loved globally?
For Nokia, comeback is an understatement
The reason for Nokia again being a part of coffee-bar conversations is its Lumia series. One of the boldest moves by an OEM of our times. Anyone can join the ranks of Samsung and HTC, making a fortune out of Android. But it takes courage to side a lesser known OS, namely Windows Phone to rise like a Phoenix from its trying times. Pundits have been quick to suggest how it should have joined hands with Android rather than picking an OS that either people don’t know about or are averse to. But, in spite of what people say, the elephant walks.
But just when we thought Nokia is making a comeback, we stand back and take notice of a monster awakening.
At a recent event in New York, Nokia unveiled the latest flagship, dubbed to be codenamed Nokia EOS and officially called the Lumia 1020. So what makes this one a talk of the town?
Goddess of Dawn Smiles
Lumia 1020 comes riding on the ultra-fast Windows Phone 8 OS. But so are other Lumias in the series. What none of the other Lumias have, is the 41 Mega Pixel camera. You read that right, 41 Mega Pixel.
It is a PureView camera with enhanced optical stabilisation, 6-lens Zeiss optics and a Xenon Flash. 1080p HD video capture, complete with 4x zoom and 6x zoom at 720p.
Nokia turned the tables and probably it’s fortune with this one hook, other OEMs are yet to fathom. But here is my take on it. I am not a photographer. I live in a city crowded with people. I have a very watertight schedule, leaving me very little space and time to explore the world and in that process, click interesting snaps. So is Nokia’s mega shooter pointing at me? Probably not. It is for the explorer, it is for the casual photographer you meet in the streets, it is for someone who loves to holiday, or for a globe trotter.
Though I haven’t seen the phone personally, from what I have seen online, the Zoom quality is splendid, the image quality is awesome.
Over and above the basic camera functions, the Pro Cam option/feature is where the magic is.
Also, for those who worry about sharing the pics, the Lumia 1020 clicks not one but two photos, one, with a 38 MP and the other with 5 MP. The latter one for sharing, obviously.
In spite of a host of other features a available to edit the photos, one can still feel the void of Instagram.
Apart from this, the usual list of Nokia apps are already available, either per-installed or easily downloadable from the Store.
The only similarity with older 92X devices, is the screen size and display resolution, 4.5″ and 1,280 x 768 respectively. The screen and RAM however get a bump. Nokia 1020 comes with a Gorilla GLass 3 and 2 GB RAM. And from what I have read, there is only a 32 GB variant and no 16 GB. I could be wrong though.
To conclude it in Stephen Elop’s words, this is the next chapter in smartphone photography.