We all marveled at the cool live-action video that introduced Google Glass. Sergy Brin, co-founder of Google, proudly showed off the fancy eyewear in a summit packed with eager developers and crazy fans. Ultimately, it was a great launch of a failed product.
Here’s what I think Google should have done, or not done.
Not the time of Wearables yet..
Let’s accept it. The wearables haven’t warmed the market just yet. Practically every big and major OEM has at least one wearable out, including Microsoft. Followed by the Scamsung Gear launch, the market was flooded with gadgets that fought for any available part of your body.
But people still won’t walk into a store with an aim to buy a mobile phone and walk out with a smart watch. That’s partly because these cool (and expensive) devices are still in a nascent stage and are dependent on their parents, namely your mobiles and tablets. And Google Glass is no different. It actually just “mirrors” your Android and iPhones screens onto your Glass. Apart from video shooting and taking pictures obviously. And to pay a fat price because you are too lazy to just take it out from your pocket, is nothing but stupidity and you deserve the Glass more than anyone else. But Glass faces another hurdle. It’s more like a concern to be honest. One that of privacy. After the Snowden episode, all eyes are on America, and all that it has been doing since then, under the hood of security.
This incidence was the last nail in Google Glass’s coffin. The fact that you have camera mounted glasses in a time when the government is keeping a watch on me from everywhere, is reason enough to ban you publically.
Though I admire Google for doing something revolutionary, I am also sad that they invested so many hours, money and manpower behind something that ultimately is a threat to something that is so dear to all of us. Privacy.
These products fall under the category of Sakeware, products made just for the sake of it. With no real value or purpose. They are created so that investors and people alike, think the company is serious about where it is going. Whereas the truth is, they have no clue nor any roadmap.
It is more like taking a guess. And this is what saddens me. Creativity and productivity has now become a business of guessing.
The substance that made Nokia a household name globally years ago, is now just gone. It’s all about running ahead of each other, with direction not even being on the agenda.
Coming back to Google Glass, while though many looked in amazement the use of Glass on that day, I wondered how many people actually wanted to go around wearing that thing on their eyes. It’s like a cheap trick, that looks unbelievable, but soon you realize you are wasting your time.
The next Google+?
I fear the worst and won’t be surprised when Google Glass will have the same fate a Google+, a social network now on life-support as many key people involved in the project have already left the company. Google+ never clicked, and after countless iterations too, it is barely garnered attention. In fact, Instagram was launched much after Google+ is widely known today as the third social networking site after Facebook and Twitter.
Add to that Google’s history of killing products. I won’t be really surprised if they sell out the Glass unit one day to some Chinese OEM, just like they did with Motorola. Another respected brand, now lying with a Chinese manufacturer Lenovo.
Though Google had a clear vision about Glass once, today it has nothing but a foggy future ahead.